LinkedIn is a place where individuals go to connect with likeminded people in their field and to learn about it, unlike Facebook, where most people still go to connect with their friends or watch humorous videos.
Yes, according to Monthly Active Users (MAU), LinkedIn is not the largest social network available. In comparison to Twitter’s 330 million users, Facebook’s 2.7 billion users, or Instagram’s 1 billion users, LinkedIn has about 310 million MAU.
Nonetheless, the audience is among the most lucrative.
We could go on forever, but you already know that the LinkedIn platform connects your brand with a large number of intelligent, accomplished, and important people who have high search intent (when you visit LinkedIn you already have your industry cap on and are actively seeking knowledge).
It is time to start using LinkedIn seriously if you want to connect with those users who aren’t very active on most other social media platforms but could have a big impact on your company’s sales.